Saturday, March 13, 2010

Your Gateway to Professional Success!



Came across this advertisement while I was browsing through the newspapers. The word "gateway" caught my eye. How would you usually use "gateway"? To me, "gateway" brings to mind an error message that I sometimes see when I try to access a webpage, something like "Bad Gateway". "Gateway" also means a passage, or a path, which gives you access to some other place.

According to Dictionary.com, "gateway" means:

1. An opening or a structure framing an opening, such as an arch, that may be closed by a gate.

2. Something that serves as an entrance or a means of access: a gateway to success; the gateway to the West.

3. Software or hardware that enables communication between computer networks that use different communications protocols. Also called router.


Does "gateway" collocate with "professional success"? Meaning 2 above seems to suggest this collocation.

I looked up "gateway" in Longman Web Dictionary too, and here are the results:

1. [countable] the opening in a fence, wall etc that can be closed by a gate

2. gateway to something
a) a place, especially a city, that you can go through in order to reach another much bigger place:
St. Louis is the gateway to the West.
b) a way of achieving something:
To me a home in the country is a gateway to happiness.

3. [countable] a way of connecting two computer networks

So if you want to use "gateway" as the second meaning above, it can either be in the literal or metaphorical sense. It can refer to either a "gateway" to a specific place, or you can say "gateway to success", "gateway to happiness", and many more. =)

No comments:

Post a Comment